Heal the Divide
After the tumult of the last four years, we are assembling a team of experts to help lower the temperature of the national conversation, so that we might hear each other and come together to find common ground.
Heal the Divide is an informal collaboration of messaging experts and psychologists, who came together to help organizations improve their outreach to those who we have lost due to political polarization.
We have expertise in corporate and political language and framing, linguistics, behavioral science, and proprietary approaches to conscious and unconscious testing.
Much of our work is pro bono. We are not an agency, though some of our group do have leadership roles in agencies and other service provider organizations.
We have invested in extensive research, in two key areas:
• Developed a slate of messages that work well in reaching independents, including conservative leaning voters without compromising the core progressive and liberal vision.
• Developing a methodology revealing the unconscious meanings that people take away from political messaging, which is often very different from what they say when polled.
We share, on a pro-bono basis, the findings from the above work, with any individual or group that is actively working to heal these divides. We are available to present our research, brainstorm, provide feedback on messages you are considering using, and more.