Our Offerings

Our pro bono consulting work focuses on two key areas:

• Slate messages that work well in reaching independents, including conservative-leaning voters, without compromising the core progressive and liberal vision.
• Methodology that reveals the unconscious meanings people derive from political messaging, which often differs significantly from their responses when polled.

We’re eager to explore ways we can add value at this critical moment in our country’s history. Our team can present findings, brainstorm, and provide actionable feedback. Please reach out if we can be of service.

Our Value

1. A bipartisan approach. We work to connect with independent voters because we understand them and are less influenced by the partisan reflexes that work well with the base but risk unintentionally alienating others.
2. An expertise in values, language, and framing. We anchor our thinking in fundamental, unconscious human values, and we develop messaging to test it based on decades of expertise in creating language and message framing, with a proven track record of changing minds and driving new behaviors.
3. A deeper approach to resonance testing. We use a combination of novel and proven methods to test both unconscious and conscious voter responses to language and messaging, aiming to uncover people’s more predictive gut responses.

Our Work

We have developed a proof of concept that identifies some components and properties of messaging that appeal to both independents and the base. While this work was not focused on a specific campaign or issue, it provides an in-depth overview of our approach, illuminating promising areas for candidates and advocacy groups to explore.

Our Objective

We aim to help candidates and advocacy organizations apply our work to real-life challenges. filtering messages through our unconscious message testing process. Please note this deep-dive work is fee-based.